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The site unipad.co.uk had the following on the web site, "Only The Very Best Fixtures Go Into A Unipad." I noticed that the webpage said " Stunning Kitchens With Original Features." They also stated " Contemporary Lounge Areas with Bespoke Art. Luxury Double Bedrooms with High Gloss Furniture. Jaw Dropping Hallways Are Our Speciality. 5 Star Luxury Bathrooms Are Standard at Unipad. Welcome to Unipad Student Housing In Lancaster. Unipad has been setting a new level of Student Housing in Lancaster." The meta header had Student Housing Lancaster as the first keyword. This keyword was followed by Student Accommodation Lancaster, Student Houses Lancaster, and Student Flats Lancaster which isn't as important as Student Housing Lancaster. The other words the site used was City Centre Student Flats Lancaster.